Episode 1: Aruna Sauces - Sarajit Chanda and Sarah Nic Lochlainn
Q: Explain your Dragon's Den experience?
A: We enjoyed the Dragons Den experience! We know our business intimately and enjoyed discussing it in detail with such experienced business people. We prepared for The Den as we would for an exam. We tried to imagine all the questions we might be asked and studied the relevant information diligently. Over the previous year we had collated a very comprehensive business plan and the interview consisted of discussing this in detail with the Dragons.
Q: Who was the toughest Dragon?
A: Bobby was concerned that as we grow, we wouldn't be able to maintain the quality of our product. We assured him that this was a concern we shared and we were constantly working to make sure the integrity of the product was not compromised.
Q: Were you nervous?
A: We were a little nervous, but more excited.
Q: Were you surprised by some of the questions?
A: No. All the questions were covered in our business plan.
Q: Who was most interested in your idea?
A: Four of the Dragons were interested. Gavin was the most enthusiastic.
Q: Would you have done anything differently?
Q: Would you recommend applying for Dragon's Den to any other budding entrepreneurs?
Q: What does this mean to you personally?
A: We hope that the growth we have been working towards for two years happens more quickly for us with the help of a Dragon and the publicity generated by the show.
Q: In five year's time where do you see your product/company?
A: No.1 choice for authentic ethnic food at home. Major exporter.
Q: What is your lasting memory of the Den?
A: Sarah: Being pregnant! Sarajit: The butterfly!
Q: At any point did you think you wouldn't get the investment?