Episode 2: Pixy

Q: Explain your Dragon's Den experience?
A: It was a formidable task but it was very enjoyable. Everyone in the production team was so helpful I could not praise them enough.

Q: Who was the toughest Dragon?
A: I don't think there was a toughest Dragon. Surprisingly, I thought they were all very friendly and helpful. Sean O'Sullivan helped to put me at my ease at the beginning. Nora Casey and Gavin Duffy were both very interested in the product and were great to talk to. Bobby Kerr and Niall O'Farrell were not that interestred as it was probably outside their areas of interest but they asked some very good questions.

Q: Were you nervous?
A: Of course. It was daunting, but after the first hour I must say I really began to relax and enjoy the experience. I think I was in for approximately 90 minutes. With what I know now I would love to go back and do it again!

Q: Were you surprised by some of the questions?
A: Not really, what was very surprising for me was the fantastic level of interest they showed in the product. I knew we had something good, but until I met the Dragon's I didn't realise how good.

Q: Who was most interested in your idea?
A: Nora Casey was the first to show interest and made a full offer very early on, which helped a lot, so I am very grateful to Nora for that. But it was Gavin Duffy that I realy wanted, but he didn't show his hand until the others had stepped out and he then triumped Nora's offer. We eventually parted because the equity requirement was too high.

Q: Would you have done anything differently?
A: I think with hindsight I should have accepted Gavin's offer, not only for the money but for his expertise and experience in bringing products like this to world markets. He could have added a lot to the success of PIXY Natural Skincare.

Q: Would you recommend applying for Dragon's Den to any other budding entrepreneurs?
A: Certainly, as it helps you to concentrate on your business plan, it gets you to focus on what you are trying to achieve and obviously it gives great exposure to the product.

Q: What does this mean to you personally?
A: I think I aged a few years in the days before the show! However, it was a fantastic experience and it has really given me the confidence to make PIXY Natural Skincare a worldwide product. I look forward to working with Enterprise Ireland and the Bank of Ireland to develop this product.

Q: In five year's time where do you see your product/company?
A: I hope that we will have established PIXY Natural Skincare as a worldwide Irish brand, with a factory in Cork providing significant employment locally.

Q: What is your lasting memory of the Den?
A: In the days leading up to the Den one of the producers had kept on trying to get me to reduce the amount of money we were seeking, saying that ¤250,000 was probably too much to ask for. So afterwards having refused two offers for the full amount I said to her " See I told you". Someone also called me a "Dragon Slayer".

 

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