Episode 6: Smart Storage Ltd
Q: Explain your Dragon's Den experience?
A: I really enjoyed the experience once I got into it. But the minutes before were very scary. You are putting yourself & your business up for judgment & it is all about how you present & convince the dragons that both you & your busness are solid & worth there consideration. You also need to try take control of the presentation.
Q: Who was the toughest Dragon?
A: There is not an easy dragon. but I found Sean very tough, because he was an engineer and wanted to know everything about it.
Q: Were you nervous?
A: Yes, initally. But once I got into it and got control of the presentation I felt much better. But if goes from peaks to troughs.sometimes you feel you are loosing it and it's hard to take back control.
Q: Were you surprised by some of the questions?
A: I had tried to prepare well for it and understand the strengths & weakness of my business and prepare accordingly. But you always get questions that throw you.even ones you have prepared for.
Q: Who was most interested in your idea?
A: I felt Sean was very kean, but Nora surprised me with her interest when it came to offers. She played her cards very well in the questions & answers.
Q: Would you have done anything differently?
A: I was happy with my preperation, and I don't think you can under prepare for it.
Q: Would you recommend applying for Dragon's Den to any other budding entrepreneurs?
A: Yes, for no other reason than, it tests you and your product. If you cannot make the business idea stack up then you need to re think it. The questions asked are no different then anyone else would ask..it's just more pressure.
Q: What does this mean to you personally?
A: I am very pleased with my presentation, which would not come natural to me. I am delighted to achieve it.I believe you have to do something that makes you feel uncomfortable every day!! This covered me for at least a month!
Q: In five year's time where do you see your product/company?
A: I hope that this is the beginning of a brand that will be as recognised on the home décor market as Velux & Stira is. I hope to have secured the Irish & UK market and be developing internationally.
Q: What is your lasting memory of the Den?
A: The deadly silence's.they were very difficult to read!
Q: At any point did you think you wouldn't get the investment?
A: I approached the den with an attitiude that the deal was not done until it was over, I did not assume I was going to get an investment throughout the presentation. I felt I had to keep pushing & selling my idea & me in order to win in the end.