Episode 2: Organic Little One
Q: Explain your Dragon's Den experience?
A: Overall a positive experience and I am delighted with the level of exposure it has provided to organic Little One.
Q: Who was the toughest Dragon?
A: I found Gavin the toughest, particularly when he had himself convinced that it would take up to 18 months to get a listing with a retail group. We are delighted that it only took a few weeks and we will be in store in Supervalu nationwide in April.
Q: Were you nervous?
A: Yes, but I was very well looked after by the Shinawil team, they do everything to put you at ease. I also found the very positive reception the Dragons gave to our products put me at ease, particularly when Peter tasted one and commented that it was absolutely delicious!
Q: Were you surprised by some of the questions?
A: Not particularly, when you have watched and followed the Dragons Den you find that similar questions are asked throughout each series.
Q: Who was most interested in your idea?
A: Ramona showed great interest in the product range and gave it huge positive endorsements during filming. As a mother she completely identified with the needs Organic Little One meets and stated her belief in the demand for the product.
Q: Would you have done anything differently?
A: I suppose ideally I would have liked to be in store prior to being on Dragons Den to maximise the exposure; however next years Den I think would have been too late so I grabbed the exposure opportunity now! Also when I applied to the Den the identities of the final two Dragons were unknown and although disappointed that one was not a Foodie or embedded in the food or grocery retail sector I proceeded as I felt that the exposure the Dragons Den would provide was too good an opportunity to pass off regardless of whether we received investment.
Q: Would you recommend applying for Dragon's Den to any other budding entrepreneurs?
A: Absolutely, there is great opportunity for exposure, I have no doubt that many people apply just for the PR opportunity and were never really seeking investment or a Dragon
Q: What does this mean to you personally?
A: I am so incredibly proud of myself. I achieved what I wanted to in the Den. Ready Girls would have succeeded one way or the other. But now with a dragon on board it will happen much quicker and further afield.
Q: In five year's time where do you see your product/company?
A: I have no doubt that Organic Little One product ranges meet the needs of young families and that in 5 years time we will have achieved significant market share and growth both here and in export markets.
Q: What is your lasting memory of the Den?
A: Definitely when Ramona declared Gavin Duffy as the most suitable Dragon for me and made every effort to persuade Gavin to invest in Organic Little One.