Episode 8: Greenieland Interactive Ltd
Q: Explain your Dragon's Den experience?
A: The Dragons were welcoming and gracious, as well as being genuinely interested in our proposal. After we left the Den, as well as feeling greatly relieved, we were very happy with how it went.
Q: Who was the toughest Dragon?
A: Sean O'Sullivan. He questioned the feasibility of our current business model and stated he felt we were trying to do too much at once. We have taken this as being very good advice!
Q: Were you nervous?
Yes very, my mind went blank when doing the pitch - even though I knew it inside out. Niall was very supportive and understanding which did help me find my feet again!
I was more nervous in the week leading up to Dragon's Den. We prepared well, so on the day I was relatively calm.
Q: Were you surprised by some of the questions?
A: Not really - Sean was a speed reader of our book - Gordon Goes to Greenieland though - he was very quick to point out that it deals with the loss of a loved one and to query why we had chosen that path. Death is a theme that is commonly used in children's entertainment - it was a natural part of the story line development and the main focus is in fact about the environment and the fun adventures had in Greenieland.
Q: Who was most interested in your idea?
A: We think Norah. She was very supportive of the idea having used similar products with her son in the UK. This was a very positive response as we strongly feel there is good potential in the UK marketplace for our future products.
Q: Would you have done anything differently?
A: I would not have learned the pitch off word by word - I think it would have been more beneficial to come up with the key points and practice by saying and expressing in many different ways.
We could also have gotten better advice around providing details of our potential shareholder. This is still not 100% confirmed and may have hindered our chances with the Dragons - but we were dealing with the facts at the time.
Q: Would you recommend applying for Dragon's Den to any other budding entrepreneurs?
A: Absolutely, it was a great experience. It is a fantastic way to help bring your business planning to the next level as there is so much work involved in validating your idea and the financials.
Q: What does this mean to you personally?
Everything is relative! It has helped me gain confidence in proposing our idea to other potential investors. From a personal level I tend to have a natural confidence that felt compromised by such a daunting situation! This was a good lesson to learn, i.e. that nobody is infallible and when you fall down all that can be done is to pick yourself up again.
Pitching our proposal to a panel of some of the best business brains in the country, and getting such positive feedback, has given great momentum to our business development. The Den experience has strengthened my belief that we are onto a winner and can make Greenieland a successful business.
Q: In five year's time where do you see your product/company?
A: We would like to see ourselves as an innovative design company constantly finding ways to help children connect with nature that will carry on with them into adulthood. Using Storytelling as our vehicle with interactive and non-interactive media.
Q: What is your lasting memory of the Den?
A: When Niall, studying Greenie's Easy to Grow Kit said "As the Americans would say it's like 'Apple Pie', innocent.and sweet."