Episode 5: SuperHands

Q: Explain your Dragon's Den experience?
A: I really enjoyed coming on to Dragon's Den. Although the outcome was not positive in terms of investment, I learned some valuable lessons from the experience.

Q: Who was the toughest Dragon?
A: All the Dragon's were very respectful and considerate. I was expecting to be raked over the coals a bit more but they stated their opinions in a direct and forthright manor without getting personal about their point.

Q: Were you nervous?
A: Of course! I don't think anyone wouldn't be when you have to stand in front of five successful entrepreneurs and divulge your business plans. When you own your own company it's not just business - it's personal. You have no idea how they're going to react, and rejection is hard to take whatever form it comes in. However, I was also excited to be doing it, so that balanced out the nerves somewhat.

Q: Were you surprised by some of the questions?
A: I don't think so. Although maybe I was a bit naive about the amount of investment I was asking for.

Q: Who was most interested in your idea?
A: None of the Dragon's had any interest in investing in SuperHands but four of them said they thought I would make a go of running the business successfully myself. Niall was the kindest about the idea, so I guess you could say it piqued his interest the most.

Q: Would you have done anything differently?
A: Asked for less!

Q: Would you recommend applying for Dragon's Den to any other budding entrepreneurs?
A: Yes, absolutely. If you are passionate about what you do, and you've done the research, then why not have a go and, hopefully, get some free publicity?

Q: What does this mean to you personally?
A: Well, it's disappointing not to get the backing of any of the Dragon's because the PR you get with that is invaluable. However, I'm hoping the programme will bring more awareness to what I do around Ireland.

Q: In five year's time where do you see your product/company?
A: I hope to have a SuperHands franchisee in every county in Ireland and several in each city. I plan to have a few more SuperHands publications and a strong on-line presence. I intend for SuperHands to be the leading baby and toddler sign company in the country.

Q: What is your lasting memory of the Den?
A: I would say I'll remember it as an interesting and worthwhile experience.

 

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