Episode 2: Mick McKeever

Q: Explain your Dragon's Den experience?
A: Being in the Den was a fantastic experience. I thought when I entered the Den it would feel strange and intimidating. But it felt extremely familiar - I had only ever seen the Den when sitting in my favourite chair in my living room at home. After that I felt I had home advantage.

Q: Who was the toughest Dragon?
A: They were all tough but fair. I really enjoyed interacting with Gavin Duffy, especially when he stared at me for what seemed an eternity before he broke his silence with an offer.

Q: Were you nervous?
A: I think I was more excited than nervous, but both feelings came in waves up to going into the Den.

Q: Were you surprised by some of the questions?
A: Of course I was surprised. That is the whole buzz of Dragons Den, trying to get the Dragons interested in my product and to drill down with tough and difficult questions. This is the best expression of interest from the Dragons I could have hoped for.

Q: Who was most interested in your idea?
A: This is a difficult question to answer as I managed to keep all 5 interested for what seemed like an hour. I don't know if this is the normal way it goes. At the end I had two of them still very interested.

Q: Would you have done anything differently?
A: No. I was very happy with the parts of the pitch that I could control. I just wonder if the Dragons I turned down feel the same way?


Q: Would you recommend applying for Dragon's Den to any other budding entrepreneurs?
A: I would recommend the experience to anyone who thinks they could handle the pressure. The feeling I got is that the Dragons are looking to invest in both you and your company but it has to be at the right price for all parties.

Q: In five year's time where do you see your product/company?
A: The next five years is going to be a very exciting period for Warmer Wedge. At the end of 5 years, we hope the roll out of SMART electricity energy meters will be completed. This will make every home in Europe and the US a potential customer of Warmer Wedge.

Q: What is your lasting memory of the Den?
A: The two Dragons getting up from their chairs and going around the back into the darkness to hatch a plan. I had never seen this happen on the show and I have watched all of Dragons' Den shows.

 

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