Episode 4: IDME
Q: Explain your Dragon's Den experience?
A: The experience was fantastic, the preparation helped us align our goals and put our business plan together. Being on the show was surreal and overwhelming; we are still trying to remember what was actually said on the day. The production team were very professional and incredibly supportive in helping us prepare for the den and just as supportive when we didn't get the investment. Being offered a job by two of the Dragons was amazing but unfortunately with the timing of Scarlett's arrival it was not an option for Dee to take over and if Ryan had accepted a job then our year of building and developing our bands would have fallen to the way side. It is an experience we will never forget and wholeheartedly recommend as a process that can really benefit your business as it makes you take your blinkers off and look at your business from the outside in, allowing a greater understanding from every angle.
Q: Who was the toughest Dragon?
A: We found all the male dragons fair, genuine and supportive, I wouldn't say Ramona was tough but she was the first to bow out and we feel she dismissed our wristbands as being similar to ones currently on the market which we know is false.
Q: Were you nervous?
A: Yes, incredibly nervous but working with the pitch adviser really helped.
Q: Were you surprised by some of the questions?
A: No, they were all relevant but we did think that there would be more questions and we were taken aback by the questions not asked.
Q: Who was most interested in your idea?
A: I think Gavin saw the most potential initially, especially in the travel sector, he thought they were ideal for the airlines to sell inflight.
Q: Would you have done anything differently?
A: Hindsight is 20/20. We should have given total sales figures but were advised to only give money in. We mistakenly thought there would be more questions and we shouldn't have waited for the questions that were not asked. There were many things we think we could have done differently but we both feel we should have fought more to any objections and shown more passion for our product (which we have abundance of but felt a little like deer in headlights) :)
Q: Would you recommend applying for Dragon's Den to any other budding entrepreneurs?
A: Yes absolutely, although we didn't get investment it definitely helped us focus on our business, being on the show will hopefully raise brand awareness and our profile which will be hugely beneficial.
Q: What does this mean to you personally?
A: I am so incredibly proud of myself. I achieved what I wanted to in the Den. Ready Girls would have succeeded one way or the other. But now with a dragon on board it will happen much quicker and further afield.
Q: In five year's time where do you see your product/company?
A: Our brand will be synonymous with child safety on a global scale!
Q: What is your lasting memory of the Den?
A: Apart from my waters breaking on the way home in the car, an amazing opportunity with nice people supporting you all the way through to present yourself in the best possible light.