Episode 4: Pure Brazen stock

Q: Explain your Dragon's Den experience?
A: Considering we started the day by leaving half our product samples in the fridge in Inchicore, we recovered nicely. It was certainly nerve racking but after the initial pitch was done, it went really quick. We had a good laugh at Bobby and Gavin having a row which took the heat off us for a while. Our experience was very positive and the Dragons in general were tough, but fair...

Q: Who was the toughest Dragon?
A: I think both of us would agree that Gavin has a certain look about him, stern. He was the toughest in pressing for answers also. Niall was our favourite as he invested and Norah was brilliant throughout.

Q: Were you nervous?
A: There were nerves but I think we were both well prepared and that makes life a lot easier. They disappeared once the initial 2 minute pitch was over.

Q: Were you surprised by some of the questions?
A: I don't think we were surprised, but they are very tough. The financials are always the toughest and justifying our projections as a new start up was a challenge.

Q: Who was most interested in your idea?
A: I think Bobby saw the potential straight away, as somebody that's invested in the food industry for years. Norah was really positive with us from the start and that really helped settle us. Niall was the surprise for us, but we knew he had great experience in this and other sectors.

Q: Would you have done anything differently?
A: Tough one, I don't think so. It didn't go perfectly but I think we showed passion for our product and company which was vital. Maybe we might have given away less equity but...

Q: Would you recommend applying for Dragon's Den to any other budding entrepreneurs?
A: We've seen a lot of the Den before and shouted at the TV with the mistakes people make. It's different with lights, cameras and 5 dragons starring you down. But absolutely yes, apply!

Q: What does this mean to you personally?
A: I think as a new company that has just started trading, we feel that the Den experience has given us confidence in our business. The belief that people are willing to back you is worth more than the money.

Q: In five year's time where do you see your product/company?
A: Beyond just surviving, I think we can achieve a lot. I would love to grow our brand and be exporting within 5 years.

Q: What is your lasting memory of the Den?
A: The moment you realise someone has just said 'I'll tell you where I am, I'm going to make you an offer'. Slightly surreal, oh and the 2 walks to the back of the room. Classic Den stuff.

Q: At any point did you think you wouldn't get the investment?
A: We honestly just wanted to do our product and ourselves justice in the Den. We were delighted when we had more than one offer, but hadn't thought about it before that point.


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