Episode 7: Anne & Alan Bradfield

Q: Explain your Dragon's Den experience?
A:

Q: Who was the toughest Dragon?
A: I'm not sure; there were some tough questions from a few of the Dragons. In the end the biggest interest came from Gavin Duffy and in turn the toughest and most probing questions.

Q: Were you nervous?
A: Yes we were both nervous but a nervous excitement. We were excited about pitching the business to the Dragons and getting some good feedback.

Q: Were you surprised by some of the questions?
A: No, most of the questions we had expected and prepared for them. So we knew what we would say, the odd question wasn't expected but the questions were justified questions on the business so we were able to answer well, I think!

Q: Who was most interested in your idea?
A: Gavin Duffy

Q: Would you have done anything differently?
A: Well we forgot to offer a tasting of our products after the 2min pitch. So I would have done that differently!! Other than that I can't think of anything else that I would have changed.

Q: Would you recommend applying for Dragon's Den to any other budding entrepreneurs?
A: Yes I would. I would recommend though that the person looks closely at the stage of the business. I think this is very important. Some ideas/products need to be proven before entering the Den while others would benefit more by entering the Den at an early stage of the idea/product lifecycle.

Q: What does this mean to you personally?
A: Well we hope that through the exposure we get on TV that we can get great brand awareness from shoppers in Ireland and hopefully create a nationally known brand.

Q: In five year's time where do you see your product/company?
A: Hopefully in every shop in the country with a large range of different products.

Q: What is your lasting memory of the Den?
A: The day as a whole will be our lasting memory, from the hours downstairs preparing and waiting to enter the Den and then the event itself, pitching to the Dragons in front of cameras and crew. One memory that does stand out a little was the response we got from crew and staff on the day to our pitch and more importantly to our products. Gave us a lot of price and confidence in what we are doing and in our products. Confidence boosts in any line of work is a great motivator.

Q: At any point did you think you wouldn't get the investment?
A: Yes when a few of the Dragons opted out I thought that was it, that we wouldn't get a Dragon. But strangely I wasn't offended or disappointed. I felt we presented our products well and couldn't do anything to change their interest levels.

 

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