Episode 2: Aileen Rogers

Q: Explain your Dragon's Den experience?
A: It was absolutely amazing. The whole thing from start to finish was a once in a life time experience. It was exhilarating. An amazing opportunity to be given.

Q: Who was the toughest Dragon?
A: None really they were all fantastic. I felt well prepared for their questions. Prior to the show I had drafted a number of potential questions and rehearsed my responses. I felt then that if things got tough I wouldn't feel too intimidated, I think it worked.

Q: Were you nervous?
A: Not until I walked into the actual den. The moment I walked through the large doors I thought Oh My God what have I done. Too late to turn on my heels! When you watch the show on the TV you have the background music and the voice over etc so it all looks so calm. But it's obviously very different when you are filming. Things are actually very quiet when you walk into the den and this is rather more intimidating, so yes I was very nervous. But once the questions started coming I felt I got into my stride.

Q: Were you surprised by some of the questions?
A: Yes, Peter's question on family Vs. work caught me off guard. I hadn't imagined this type of question at all so I didn't really know how to answer him. I will have to watch the show again to see how I actually answered it. I can't remember what I said. Then Peter asked about the charity I had worked for. I really hadn't wanted to go down that road. I didn't want to give the details of why I had worked for the Meningitis Foundation as it was very personal to me.

Q: Who was most interested in your idea?
A: I think they were all interested in it to be honest. Obviously getting three offers was totally amazing. Gavin wasn't in a position to make an offer because we had met previously. But I feel he would have liked to have invested in Ready Girls.

Q: Would you have done anything differently?
A: No


Q: Would you recommend applying for Dragon's Den to any other budding entrepreneurs?
A: Without a doubt. But don't do it lightly. They should think about it thoroughly before they apply and be prepared. They should make sure their figures stack up get their accountant to check them over. Be confident in themselves and their business.

Q: What does this mean to you personally?
A: I am so incredibly proud of myself. I achieved what I wanted to in the Den. Ready Girls would have succeeded one way or the other. But now with a dragon on board it will happen much quicker and further afield.

Q: In five year's time where do you see your product/company?
A: We will be selling the full Ready Girls product range to the Global market. There are very exciting times ahead for my company of that I am sure.

Q: What is your lasting memory of the Den?
A: The sheer adrenalin rush from getting three offers. The excitement I felt leaving the den and walking down the stairs knowing that the dragons all loved my business.

Q: At any point did you think you wouldn't get the investment?
A: No. All the Dragons seemed interested from the beginning. In fact, I would not have gone on to Dragons Den if I thought I wasn't offering a good business proposition. I had a good business model that I believed would appeal to at least two of the Dragons.

 

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