Episode 5

Broadcast: 19/03/2009 - This episode has now expired

Name: Elaine-Sarah Comerford
Idea: Buttons
Investment: €45,000
Equity: 30%
Location: Dunhill, Co.Waterford
Web: www.buttonmemories.com

Product: Elaine-Sarah has designed an exclusive collection called, Buttons. It is made from sterling silver. It is a bracelet with buttons in different shapes and sizes that you add on for special occasions much like a charm bracelet.

Came up with Idea: The inspiration for this product came from her mother's old button tin. She used to cut the buttons off her clothes when Elaine-Sarah was small and when she was looking at the buttons the memories that were there were inspiring and Buttons was established.

Personal Information: Elaine-Sarah is 23 years old. She Goldsmith trained at the Craft council of Ireland in Kilkenny. Elaine-Sarah now runs her own jewellery boutique.

Outcome: Niall invests the full ¤45,000 for 45% of the company


Name: Ken McFeeters
Idea: Fax Cop
Investment: €85,000
Equity: 10%
Location: Newtownards, Co.Down

Product: FaxCop Telecom Filter automatically blocks cold callers and spam faxes reducing carbon footprint of fax machines by up to 85%

Came up with Idea: Ken was getting junk faxes both to his home and work office and it began to annoy him and from that he began to look into a way of preventing the junk faxes coming through as it was wasting his time, ink and paper and eventually Fax Cop was born.

Personal Information: Ken is married with three kids. He is reliable, outgoing, honest, hard working, he built his own home, loves science, engineering and astronomy, loves to swim, drive, love sales and the thrill it brings when you overcome all the objections to achieve the goal/sale. He was the top sales agent for GEM, Bristol for 9 years in a row.


Name: Gary Paul
Idea: Larry's Lucky Lock
Investment: €10,000
Equity: 15%
Location: Cherryorchard, Dublin 10

Product: Larry's Lucky Lock is a novelty gift made from leprechaun's hair. Sold as gifts, good luck charms and especially popular on St Patrick's Day.

Came up with Idea: It started as a joke with his mate Brendan Finn and both of them thought that people might actually buy them, and it went from there.

Personal Information: Gary has been working in The Printing business since he was 15. He lives in parkwest with his fiancée and is getting married next Aug 09. He has featured in national and local news because of his Simpson's collection ( largest in Ireland ). He thinks more times than not he's always coming up with some wacky ideas of 'inventions'.


Name: Gina Geagan and Jo Nash
Idea: Greenme.ie
Investment: €100,000
Equity: 10%
Location: Kinlough, Co.Leitrim
Web: www.greenme.ie

Product: Greenme.ie is a consumer focused green lifestyle site, dedicated to driving sustainability mainstream.

Came up with Idea: GreenMe.ie started out in October 2006 as a virtual farmers market. In response to the overwhelming lack of information in the green industry, they evolved rapidly to an online directory and information site for sustainable living. In May of 2008 it started trading.

Personal Information: Gina's background in business has always included a heavy emphasis on environmental awareness. She successfully ran a restaurant (La Sabbia, Bundoran, Co. Donegal) for over five years where they key focus was to source local, fresh produce where possible. While working here the restaurant received several favourable and positive reviews - Food & Wine magazine, The Irish Times).More recently the language and equestrian school (Donegal Language & Equestrian Centre) of which she was manager was one of the first 12 businesses in Ireland to be Eco Label Certificated.Her main responsibility in both of these positions was to maintain and increase turnover and profitability. Through strong marketing ability and good business practice Gina achieved both of these targets. She also reduced the environmental footprint to improve operating efficiency and reduce risk. Gina's a firm believer that in today's world, embracing sustainability isn't just the right thing to do - it is a competitive advantage. Jo has over 15 year experience in Sales and Marketing. Her work experience mainly comes from the tech industry. She spent over 6 years with Memec Ireland (a specialised component design and distribution group) where her position of Product Marketing Manager gave her full responsibility for the design and sales of Intel components in Ireland. She has direct experience of the dot com industry having worked with IrishJobs.ie as Business Development Manager. Jo's other positions included working as an Advertising Account Manager in the Limerick Post Newspaper and New Business Manager in Connaught Electronics, where her responsibilities directly affected revenue of over ¤2 million in 2002 alone. Most recently Jo held the position of General Manager of Tyrconnell Holiday Homes in Donegal - here she held total responsibility for sales, marketing, staff management and overall profitability of the business.

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