Episode 5: Alison Banton

Alison Banton

It was nerve wracking but it was really interesting and a great experience.

Q: Who was the toughest Dragon?
A: Niall, he really drilled down into the detail more than the others.

Q: Were you nervous?
A: I was shaking like a leaf.

Q: How did you prepare?
A: I practiced my pitch over and over in the days before hand and got friends and family to ask me potential questions.

Q: Was it as you expected it to be?
A: It was harder than I expected. They really are a tough bunch and leave no stone unturned.

Q: Were you surprised by some of the questions?
A: Not so much surprised by the questions but more surprised by the intensity of their questions and the level of detail they wanted.

Q: Who was most interested in your idea?
A: In terms of the questions I think Sarah and Niall were the most interested in the end Sean was the first to make an offer which took me off guard.

Q: Has entering the den changed your perception of business in any way?
A: No not really. I always knew the business world was tough and the den confirmed it even more.

Q: Would you recommend applying for dragon's Den to any other budding entrepreneurs?
A: Absolutely. It's a good way to stress test the credibility and viability of your product before you go to the market.

Q: What does this mean to you personally?
A: It means a huge amount it means all the hard work and effort I put into my products have really paid off.

 

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