The video game Kim Kardashian: Hollywood has been tipped to make upwards of $200 million through in-app purchases.
The free-to-play mobile game sees players take a "celebrity adventure" with the star through Hollywood while trying to fall in love.
New York analyst Doug Creutz told Bloomberg that annual revenue could reach $200 million, something which is expected to boost publisher Glu Mobile's stocks.
"There's no such thing as bad publicity, right?" Creutz said.
"Obviously, Kim Kardashian's brand has driven people to download the game. But at this point, the game has taken on a life of its own.
He added: "Kim is a one-of-a-kind talent with an incredibly precise fit to the game engine that we tailored but already had in the company."
Here's the trailer for Kim Kardashian: Hollywood . . .