Irish people are watching more television than ever before according to a new report.
The latest figures from TAM Ireland show that Irish people spend an average of 3.5 hours a day watching telly, an increase of 14 minutes per day since 2012.
And despite the proliferation of on-demand viewing options such as the RTÉ Player, Sky+ and Netflix, 92% of Irish viewers watch traditional 'live' broadcasting.
According to a report in The Irish Times, the measurement period was from January to May 2014 and therefore doesn't include the current World Cup tournament.
Sitting in front of the television at home was the preferred choice of 80% of those surveyed, with 5.5% watching on a laptop, 3% on a mobile phone and just 1.6% on a tablet.
When time spent on these other devices is taken into account, the Ipsos MRBI-conducted research found that total TV viewing was closer to four hours a day.