U2's Bono and The Edge are set to be appointed to the board of electric guitar giants Fender.
The company – creators of the iconic Stratocaster and Telecaster ranges – is nearly 70 years old and is seeking to reinvent itself for the digital age.
According to The Irish Times, part of Fender’s plans include naming Bono and the Edge from U2 to its board, both brought in by Fender’s majority owner, TPG Growth.
“I believe that guitars are here to stay and, far from digital technology being their death knell, I think it throws up some new ways to power creativity and give people greater access to the huge potential of the electric guitar,” the Edge wrote in an email.
Artists as diverse as Hank Marvin from pioneering British rockers, The Shadows, Bruce Springsteen, Eric Clapton and Status Quo have had career-long associations with either the Strat or the Tele.
The Edge also noted that while recording several of U2’s greatest hits, including Sunday Bloody Sunday and Pride (in the Name of Love), he used classic Fender guitars.