David Beckham has said he still isn't used to seeing himself on billboards modelling his underwear range, admitting he sometimes finds it embarrassing
The former soccer player told ShortList magazine when asked if he is used to seeing his ad campaigns, "I don't think so, especially not when I've got my mum calling me up saying, 'I've just seen another huge billboard of you in London – just you, in your underwear'."
He added, "But it is what it is. At first I was like, 'Oh my God I'm sat there in my underwear and everyone around the world can see it'. This year at the Super Bowl it was ridiculous. I've never seen so many billboards of myself in one city. Every corner I turned, every street, I was there, so it was verging on embarrassing after a while."