Home News TV Listings Movies Oscars Music Video Photos Radio Book Club Life & Style


Bono wants U2's albums to be "interactive"

1 of 1 Bono:
Bono: "It's harder and harder to get people to pay for an MP3 file"

U2 frontman Bono has expressed his concern about the decline in record sales insisting that making albums "interactive" will solve the problem.

The 53-year-old singer believes that by embracing technology, listeners will respond positively to the changes.

Speaking to The Hollywood Reporter, Bono said: "It's album artwork. Not videos, because videos demand your attention. You need to think it's supposed to be on in the background when you listen to the music - a much more ambient experience. People could watch while listening - the way we used to when you'd open up, say, The Clash's Sandinista! and get lost in the lyrics. 'Where are they? Where's Nicaragua?'

"This format is coming - the relaunching of album artwork. A plasma screen, poof! Your phone, boom! While you're listening. Because music used to be an immersive medium, not just sonically, it was always the visuals, too.

"Elvis is an audiovisual phenomenon. The Beatles were audiovisual. It's harder and harder to get people to pay for an MP3 file, but it will be easier when you're getting something much more interactive."

Drummer Larry Mullen, added: "We've always needed collaborators to challenge us. We're slow learners. We need to be creative, on the cutting edge, challenged, and it's really hard going, it's relentless, and we're relentless, and we have a history of breaking engineers, producers.

"I mean, people come out of working with U2 and just go, 'I just don't know what's happened; it feels like a lifetime has passed by'. And that's just the way we work."

add your own comment
User contributions and/or comments do not, unless specifically stated, represent the views of RTÉ.ie or RTÉ.
Click here for Terms of use