Apple has launched a new station on their Apple TV digital media player dedicated to The Beatles.
The new channel about all things Fab Four has been launched to celebrate the 50th anniversary of the band's historic appearance on The Ed Sullivan Show, which marked their US debut and attracted a record American TV audience.
It highlights footage from the three consecutive appearances of John, Paul, George and Ringo on the variety show and promotes their US albums, recently launched for the first time on iTunes.
Apple was able to secure licensing deals with five major record labels when it launched iTunes in 2003, but did not receive the backing of The Beatles' Apple Records due to a long-running trademark dispute.
The dispute was finally resolved in 2007, paving the way for the band's back catalogue to appear on the Mac music downloads service in 2010, where it proved to be an immediate success.
Meanwhile, the computer giant is expected to launch a next-generation version of its Apple TV hardware next month.