The British Board of Film Classification is planning to introduce age ratings for music videos following calls from concerned parents.
Recent videos by Miley Cyrus, Lily Allen and Robin Thicke have re-opened the debate which last raged in the eighties and nineties over pop promos by the likes of Frankie Goes to Hollywood and The Prodigy.
Following the issuing of new classification guidance from the BBFC on Monday (January 13), the organisation's David Austin said it was responding to pressure from parents who were concerned about the sexual imagery freely available to children who had access to the web.
He said that the BBFC has begun reviewing videos by artists such as Metallica, Robbie Williams and Beyoncé which had been submitted on a voluntary basis.
"Google has said that if we start to age-rate videos, they will carry the BBFC age rating," Austin said. "They've also said they will look at the possibility of parental controls in relation to age rating.
"The classification of a music video will take account of any elements which are of concern to parents, including glamorisation of behaviour which they consider inappropriate."