Declan Donnelly is dating his manager Ali Astall, it has been reported.
The I'm A Celebrity...Get Me Out Of Here! host and Astrall, who have worked together for ten years, are said to have confirmed their romance to family and friends.
A source told The Sun: "They've adored each other for years and people have often thought they were together - but it's only recently they finally became an item.
"They kept it quiet for ages but are at last coming to terms with being a couple in public.
"They have told their families the news as they all know each other anyway. To be honest, it hasn't come as much of a surprise to some because they'd always been close."
The new couple have allegedly told their bosses at celebrity agency James Grant Management, the company who look after Donnelly's career with TV partner Ant McPartlin, which is managed by Astrall.
The romance is Donnelly's first serious relationship since his split from Sky Sports News presenter George Thompson two years ago.