Cameron Diaz has stepped away from the acting world to step into fashion because, as she says "I love fashion, it's a large part of my life".
The Bad Teacher actress, who will return to the big screen opposite Brad Pitt and Michael Fassbender in the Ridley Scott drama The Counsellor, explained her unusual decision.
Speaking about becoming the artistic director of the luxury shoe brand Pour La Victoire, she said: "I don't do endorsements really. This is completely different.
"Being influential in a brand and in its campaigns interests me. I love fashion, it's a large part of my life. What I wear is looked at - it influences what other people wear because that's just the world we live in."
The 40-year-old actress added: "Pour La Victoire gives me the opportunity to create something timeless.
"There's a lot I have to learn about the business. I'm interested in learning how collections are created. The word 'fun' - I want to say that it's going to be fun, but it's deeper than that."
Her first collection will be released in spring 2014.