Media News
Sugar 'frustrated' by Apprentice delay
Tuesday 11 May 2010
Sugar took up a seat in the UK's House of Lords last year as the Labour government's enterprise tsar, raising concerns about possible impartiality risks.
His 2010 'Apprentice' shows have avoided the timing of the political campaign.
Lloyd-Webber, whose hit BBC talent search 'Over the Rainbow' is reaching the final stages, was quoted in The Sun last week saying the Conservatives "represent our only hope when times get rough".
Speaking at the launch of his new 'Junior Apprentice' show, Sugar said the general public never understood what difference it made whether he was on TV or not.
He said: "It was a nonsense really, right from the very beginning."
We've seen Lloyd-Webber on TV in the middle of the election, as you saw the other day with his television programme on Saturday.
We saw him in The Sun newspaper last week saying that he backs Mr Cameron and all that stuff.
"So you can imagine how frustrated people like me are."
The Conservatives party in the UK formally complained to the BBC Trust over Alan Sugar continuing with his 'Apprentice' job.
The BBC Trust's Editorial Standards Committee found in July that the entrepreneur's role did not lead to a conflict of interest with his job on 'The Apprentice' as long as safeguards put in place by the executive were strictly observed.
A statement from the BBC has said of Lord Lloyd Webber: "We advise prominent figures working with us to avoid intervening in the political debate at times like this.
"However, he is at liberty to express his opinions, which he has made no secret of in the past."
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