"Fail better" is Stanislas Wawrinka's motto but the 28-year-old will have to get used to seeing himself as a winner after defeating Rafael Nadal in the Australian Open final.
A back injury sustained by world number one Nadal dominated the match but nothing could take the shine off Wawrinka's first major.
Long overshadowed by compatriot Roger Federer, who was one of the first people to call with congratulations, he will move to number three in the world rankings on Monday and become Swiss number one for the first time.
It will take some adjusting to for Wawrinka, whose arm displays the words of Samuel Beckett: "Ever tried. Ever failed. No matter. Try Again. Fail again. Fail better."
After the 6-3 6-2 3-6 6-3 victory, Wawrinka said: "Before today, I always said that except Roger, Rafa, Novak (Djokovic), you always lose, every week. It's tough to take a positive from failing at a tournament.
"That's how I see, in general, my career. I always go back to the court, I always go back to practise to try to improve myself and to give me the best chance to beat the best players in the world.
"I will need time to realise what I did in these two weeks. Because at the end, even if Rafa was injured, I think I deserved that grand slam because I won against Djokovic, I won against Rafa.
"I did an amazing two weeks and I was playing my best tennis ever.
"It's quite crazy what's happening right now.
"I never expected to win a grand slam. I never dreamed about it because, for me, I was not good enough to beat these guys.
"I was surprised how well I started the match. In the beginning, he was fit. I was playing amazing tennis.
"I had to stay calm and just try to stay aggressive. It was not easy. I started to be really nervous because I started to realise that I could win a grand slam.
"I was really sad for him. I really hope that it's not too bad because he was already injured last year and he came back the best player in the world. He's someone that we need in tennis."
"There's a big chance I'll get drunk tonight" - A night of carnage lies in store for Stanislas Wawrinka and his team
Nadal had talked on Friday after beating Federer about how happy he was to be able to compete for the title again at a tournament that has been troublesome for him.
In 2010 and 2011 he was severely hampered by injuries while last year he missed the event altogether because of knee problems.
Reluctantly explaining his latest issue, an emotional Nadal said: "Since the warm-up, I felt it a little bit. At the end of the first set, I started to feel worse.
"Then at the beginning of the second was the key moment that I felt, during a serve, a bad movement, it was very stiff, very bad.
"But this is not the moment to talk about that. It's the moment to congratulate Stan. He really deserves to win the title. I'm very happy for him."
After the second set Nadal seemed to consider calling it a day, but he said: "The last thing that I wanted to do was retire. I hate to do that, especially in a final.
"I tried hard until the end, trying to finish the match as good as I could for the crowd, for the opponent, for me.
"I'm obviously disappointed and very sad about what happened. But that's life, that's sport. I really had a lot of great moments in my career. This is a tough one.
"I'll just accept it and try to keep working hard for what's coming."
When Nadal returned from a time-out he was jeered by the crowd, although it did not take them long to get behind him again when they realised the extent to which he was fighting through the pain barrier.
He said: "They paid for their ticket to watch the best match possible, and I was not able to offer that to them.
"I can understand very well the reaction. They understood later that I was bad. You never will hear me talk badly about the crowd here."
Nadal had been bidding to become the first man in the Open era to win each grand slam title at least twice, as well as equal the 14 titles of Pete Sampras, who presented the trophies.
That will have to wait, for, as Nadal said: "It's Stan's day, not my day."
Wawrinka may not have been able to quite believe his achievement, but he was happy to celebrate it.
"There's a big chance I'll get drunk tonight," he added with a grin.