The Football Association of Ireland has signed a new ten year commercial partnership agreement with Umbro, official kit sponsor to all of the FAI’s senior and underage international teams.
The agreement will come into effect from August 2010 and will significantly increase Umbro’s sponsorship commitment to Irish football. The value of the agreement is €25.6m over the ten year period with the potential to rise to over €34m through performance related bonuses.
As part of this deal, Umbro will also manage the FAI’s on-line store and merchandising license programmes. Umbro will also renew its sponsorship of the FAI's junior, intermediate and youth cups, the high profile Umbro Kennedy Cup and the Umbro Colleges and Universities League.
Welcoming the new agreement, John Delaney, Chief Executive of the FAI said: 'I am very happy to agree an enhanced partnership with Umbro as official kit sponsor to the Irish team until 2020. Umbro are wonderful supporters of Irish football.
'Their commitment is demonstrated at all levels of the game and continued just last week with the opening of the first official Umbro FAI supporters store at Carrolls in Dublin’s Westmoreland Street where fans can buy international match tickets and the full range of Umbro clothing and giftware.
'Our agreement with Umbro is part of a global trend towards long term deals which will deliver a guaranteed annual revenue stream, vital for the development of our game at grassroots level.'