Players found guilty of racist offences will be banned for a minimum of 10 matches under proposals revealed by UEFA's general secretary Gianni Infantino.
The UEFA chief also said there would be partial closure of stadiums for a first incident of racist abuse by fans and a full closure for a second offence.
The proposed sanctions would affect all matches in European competition.
Infantino told the Soccerex forum in Manchester: "We have to have sanctions and they must have a deterrent effect and what we are proposing is if a player or official is convicted of racism they should receive a 10-match suspension at least.
"If supporters at a club are found guilty of racist abuse the first sanction will be a partial closure of the part of the stadium from which the racist abuse took place.
"For a second offence there will be the full closure and a minimum fine of €50,000."
In the two high-profile cases of racist abuse by players in England, John Terry was banned for four matches and Luis Suarez for eight.