Ashley Cole has revealed that the racial abuse directed at England players in Madrid has effectively ruled out any chance of him moving to Spain to play in the Primera Liga.
Cole, who was shocked at the small fine handed out to the Spanish FA, wants to commit his long-term future to Arsenal in a new contract as long as the club pay him what he thinks he deserves.
Despite reported interest from Real Madrid, there is little chance of him moving to Spain, especially after being targeted for appalling abuse in last November's friendly in the Spanish capital.
"After what happened, I would have to think twice before going to play in Spain," revealed Cole.
"You always want to improve your game and they have a great league in Spain, but it does put you off when you hear things like that.
Cole previously experienced racial abuse in a Champions League tie in Valencia and, while he describes Spain as a great country, he considers it a different place when you get out on a pitch there.
He blames Spain manager Luis Aragones' racist comments about Thierry Henry for sparking the problems in Madrid last November, insisting: "I don't want the guy sacked but you want something done."
Cole is concentrating on his career at Arsenal and the Highbury club have recognised the need for Cole to be awarded a significant pay rise to reward his development into one of the leading left-backs in the world.
He told the Evening Standard: "I don't want to move, this is definitely the club for me. I love the place."
"To be honest, I am really just concentrating on this season and winning the league again. I want that so badly.
"As for the contract, what I want is to be paid on my ability and what I've achieved. I am not being greedy, I want to make that clear.
"I have been here all of my career and they paid no money for me," he added.