Lennox Lewis had given West Ham a pre-match prep talk ahead of their clash with fellow Barclays Premier League strugglers Norwich - and it was James Collins and Mohamed Diame who delivered the late knockout blows that settled this contest.
The Canaries would have won the tentative battle on points after creating most of the better openings in the game but Collins arrived just in time to head home an 84th-minute chance - with Norwich goalkeeper John Ruddy culpable of coming to collect the delivery and getting caught out.
With the visitors chasing a late equaliser they were then exposed at the back, allowing second-half substitute Diame to wrap up the win late in stoppage time.
Former undisputed world heavyweight champion and Hammers fan Lewis was paraded to the supporters before the game, with both sides then sparring for the majority of the 90 minutes as not losing the game became paramount to their respective survival bids.
It was Norwich, and striker Gary Hooper, who passed up a number of gilt-edged chances to secure the three points, with Hammers goalkeeper Adrian again in top form.
Robert Snodgrass and Alex Tettey also found the Spaniard in the way as they looked to secure a third away league win of the campaign, with West Ham rarely able to trouble Ruddy in the Canaries' goal.
Sam Allardyce's side were lacking the spearhead of Andy Carroll and only Diame truly tested Ruddy before the England goalkeeper went missing for Collins' late show.
The win takes Sam Allardyce's side up to 10th in the table as they won three consecutive games in the top flight for the first time since the end of the 2006/07 season.
Hooper, whose first league goal for Norwich came in their 3-1 win over the Hammers back in November, came close to opening the scoring on nine minutes as his header from Nathan Redmond's cross forced Adrian to push the ball away and it was cleared behind for a corner to the visitors.
It was Adrian who once again came to West Ham's rescue as Snodgrass timed a forward run to perfection and was found by the busy Redmond.
But the Scotland winger took a heavy touch, giving the goalkeeper time to narrow the angle and keep out the resulting shot.
The Norwich defence then almost paid for their collective inability to clear the ball as Matt Jarvis curled an effort towards goal but it proved simple for Ruddy to collect.
The Canaries were finding gaps in the final third on regular occasions, with Hooper creating another chance after chasing a seemingly lost cause.
He played the ball across to Redmond, with Snodgrass picked out on the overlap and his cross only just evading the onrushing Bradley Johnson as the home fans became increasingly restless.
The slow-starting Hammers were reduced to looking for spectacular ways to beat Ruddy and it was Mark Noble who was next to send a long-range effort straight at the England man.
As the half wore on the hosts started to enjoy more sustained pressure on the Norwich goal as Stewart Downing fired over before delivering a teasing cross that was well cleared by Norwich skipper Sebastien Bassong.
Adrian was again on hand to keep the scores level, this time pushing Tettey's shot behind for a corner as the visitors worked their way through the West Ham backline.
Hooper spurned another chance to open the scoring early in the second half, this time collecting Tettey's speculative effort but only managing to roll a tame effort into the gloves of Adrian when free on the edge of the penalty area.
The former Celtic striker was the man who looked most likely to provide a winning goal for the visitors but he was thwarted by Adrian yet again as he shot from an acute angle after being picked out by Johnson.
Ruddy made a great save moments later as Kevin Nolan slipped the ball through to substitute Diame, whose low effort was turned behind by the Norwich goalkeeper.
West Ham, on the ropes for much of the contest, then came out fighting at the death as a short free-kick to Diame was crossed towards Collins and, with Ruddy rushing out and getting nowhere near the ball, the Wales defender steered the ball home to put West Ham ahead.
As Chris Hughton's side searched in vain for a dramatic, and deserved, equaliser, Diame was freed into a barren Norwich half and turned the ball home courtesy of a heavy deflection to send the home fans into raptures at the final whistle.