The IRFU and the Munster Branch have decided to sell the naming rights for Thomond Park, according to a report in today's Irish Times.
The home of Shannon and Munster rugby is undergoing a €43m re-development, which will bring the capacity to 26,000 by the start of the 2008-9 season.
The selling of naming rights of sports stadia has become popular over the past decade with the Emirates Stadium (Arsenal), Reebok Stadium (Bolton Wanderers) and the Alllianz Arena (Bayern Munich) just some examples.
However, they were all new stadia while Thomond is only being re-developed.
According to the report, an announcement on the redevelopment and renaming is expected to be made in Limerick tomorrow.
The ground is expected to be re-opened in November.