The IRFU has announced a new tiered ticketing structure which will see adult tickets priced from €50 to €125 for the RBS 6 Nations in February and March 2011.
The Union was heavily criticised for its ticketing policy during the November Series, which saw Ireland play in front of crowds lower than capacity at the Aviva Stadium.
Ireland have just two home games in next year’s Championship with France due to visit on 13 February and England set to play at Aviva Stadium in the final round of games on 19 March.
The new ticketing policy will not involve linkage and the Union and will review it again in advance of the RBS 2012 6 Nations series.
Tickets will be sold in five categories with tickets in the single biggest category (Category dropping in price from €100 to €90.
1,800 Schoolboy/Schoolgirl tickets will be available at €15, while 2,500 'Category Four' tickets will be available at €50.
Pat Fitzgerald, Chairman of the IRFU Commercial and Marketing Committee, who chaired the ticket working group, said: ‘I believe our new approach, which reflects input from our branches, our clubs and the general public, will go a long way towards balancing the requirements of the differing constituents.
‘The new structure sees a reduction of between 10% and 62.5% in the ticket pricing from category 1 to schoolboy/schoolgirl tickets.’
‘In approaching the issue we were tasked by the Union to come up with a pricing structure which would provide attractive options to supporters at various levels and secure capacity crowds for both France and England.
‘We also needed to be cognisant of the key role international fixtures play in generating the income required to manage and develop the game at both the domestic and professional levels.’
The Aviva Stadium has a capacity of 51,700 seats. 21,700 of those seats are committed to IRFU programmes across advance 10 year premium ticket sales, advanced 10 year ticket sales (2003, 2005), visiting Union allocations, sponsors, former internationals, press box, corporate hospitality programme, corporate boxes and committee box.
‘The remaining 30,000 seats (approximate), which include general admission seats and seats at premium level, are committed to the branches for dissemination amongst the constituent clubs of the IRFU.
‘This new tiered pricing structure will see the introduction of five general admission ticket categories for these two RBS 6 Nations matches
The prices of these tickets, with approximate numbers per category, will be as follows: -
Schoolboy/Schoolgirl: €15 X 1,800 tickets in North Stand (62.5% price reduction)
Category 4: €50 X 2,500 in East and West Upper Stands /Touchlines (50% price reduction)
Category 3: €65 X 5,000 in East / West / South Upper Stands
and portions of North Stand ( 35% price reduction)
Category 2: €80 X 4,500 in East /West/ South and portions of North Stand (20% price reduction)
Category 1: €90 X 13,000 in East / West /South Stands (10% price reduction)
Premium Level Tickets: 3,200 will continue to be available for sale at €125