Dublin set to announce new shirt deal

The Dublin County Board stand on the verge of confirming the most lucrative shirt sponsorship in GAA history.

The Dubliners' relationship with Arnotts has been one of the longest in inter-county history, and since joining forces in 1991, the large department store has become synonymous with Dublin GAA.

However, that sponsorship comes to an end at the end of October and the county board are confident that on-going negotiations will secure a new title sponsor which will bring in greater revenue than ever before.

Speaking in today's Irish Daily Star, Dublin Chief Executive John Costello said: 'We are putting a package together and we will shortly go to market. There has been considerable interest in our proposal.

'This is the first time in the last 20 years, practically, that this sponsorship has become available. We are delighted to offer it.

'We know that our brand is one of the biggest sporting brands in the country. Our market research tells us that and we are confident that we will have a new sponsor on board by 1 November.'

Costello also confirmed that all negotiations will be handled in-house by the Dublin County Board and that the new deal is expected to surpass anything currently in place within GAA circles.

According to the Star, that figure could be worth a basic €800,000 per year for all county teams, rising to €1 million if either the All-Ireland Football or Hurling title is won.