New Tyrone senior hurling manager Kevin Ryan feels much more needs to be done other than lads "arriving almost in state driven cars" to promote the game on the island of Ireland.
For the Waterford native, this latest stop on his managerial journey further underlines his desire to spread the hurling gospel.
“I don’t know what it is but it’s always in me, the whole thing about weaker counties, and I love the idea of trying to improve weaker counties and clubs," he said
“It would be wrong to say it’s neglected but I’ve often said this openly – we’re not doing enough for hurling in the 32 counties.
“I can understand things happening overseas and what we’re trying to do but the first priority should be to spread hurling more across 32 counties.
“I understand some people’s views and opinions about wanting this game worldwide but I’m more of the opinion that, even from a tourism point of view, we should be getting poeple to come here and see hurling, not exporting it."
For those currently entrusted with promoting the game, Ryan offered this broadside: "We do need to do more and I’ve seen things over the years where lads are arriving almost in state driven cars to promote hurling and do coaching sessions. That’s a load of b******s.”
Ryan, who previously had spells in charge of Carlow and Antrim, takes over from Dominic Kearns who vacated the post last week after less than a month in the role.
Kearns began his reign without a host of players from the Eoghan Ruadh club in Dungannon due to a dispute with the county board following last year’s county final defeat. He also left with player criticism ringing in his ears but Ryan hopes that he can be a unifying figure between players, clubs and board officials as he takes up his new challenge.
“I’m going to lay out how I see it working for the clubs, county board and the team," he added.
“We’ll see whoever signs up to that and move on from there. I’m aware of what’s gone on and going on but I’m meeting the players and hopefully they’ll all come in and listen. There’s a line in the sand.”
Tyrone won Division 3A of the Allianz Hurling League in 2015 but lost out to Donegal in a Division 2B promotion-relegation play-off replay.
Steady progress has been made in recent times, with the county winning the Nicky Rackard Cup in 2014, and Ryan believes that this campaign is all about consolidation.
Ryan has also stated that his new role with Tyrone won’t impact with his commitments to Wexford club side Rathnure, who appointed him as their new manager before Christmas.