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The GAA has an 'open agenda' on the possibility of selling TV rights to Sky Sports, says commercial director McKenna

Updated: Monday, 18 Nov 2013 19:39 | Comments

Peter McKenna: What we're charged with, is to get the best deal for the Association
Peter McKenna: What we're charged with, is to get the best deal for the Association

GAA commercial director Peter McKenna has refused to rule out the possibility that TV rights to Championship games could be sold to pay-TV broadcaster Sky Sports.

Mc Kenna, who is also stadium director of Croke Park, said on Today FM's The Last Word on Friday that he “wouldn't block anything out.

"We have an open agenda on this one. What we're charged with, is to get the best deal for the Association," he said.

“That's not necessarily the most money but it's certainly where we'll get the best TV coverage, exposure and marketing and push for our games and benefit long-term.

“We have a great product.

"Obviously a paywall would cause some issues, but we've been with a paywall when we've been with Setanta.

“So the leagues are behind a paywall for the Setanta coverage.”

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