Waterford's Ciarán Power crashed near the finish of Wednesday's Stage 3 of the Tour de Georgia from Rome to Chattanooga.
The stage had all the markings of a stage to alter the overall classification, and that it certainly did.
Power found himself in a 13 man breakaway after 26km and the group amassed a lead of more than 29 minutes by the finish. The overall winner will now emerge from this group of riders.
Near the finish on a treacherous descent into Chattanooga, disaster struck Power when he overcooked one of the outward-facing turns and crashed hard.
Power flew up in the air and went over a fence at the side of the road. He managed to climb back on and finish but this will be poor consolation to him as he would have been one of the favourites in the group for the stage win considering his recent blistering sprint form.
In the end Gianni Meersman (Discovery Channel) won the sprint for the stage and David Canada-Gracia (Saunier Duval) took over the leader's Yellow Jersey. Power finished 13th on the stage and now lies 12th overall.