Mo-vember on The Business

In association with the Irish Cancer Society

Back to main page | Visit the Mo' Gallery | Businesses taking part

Click here to follow Annie West Growing a Mo'

The Business are delighted to being working in conjunction with the Irish Cancer Society to raise funds for Action Prostate Cancer.

For the month of Mo-vember* we're asking the businesses of Ireland to sponsor an employee to grow a moustache. To take part you need €100, a digital camera and to follow these easy steps:

1: Find an employee (preferably male but we're not fussy), threaten them with a P45 unless they take part in The Business' Movember Campaign. If you're a one man show then nominate yourself! Email us with your business' details and the name of your Tom Selleck wannabe. In return we'll give your business a juicy plug on air along the lines of "John Duffys Carpets are the most fantastic carpets in Ireland and John Duffy is the most handsome man. Visit johnduffycarpets.com"

2. Donate €100 to Action Prostate Cancer
https://www.movember.com/ie/donate/your-details/type/donate-to-cause/member_id/93/
and email or post us the proof in the form of a receipt.

3. Prove your guinea pig, sorry employee is clean-shaven by the end of October by emailing us a photo of him or her holding a newspaper dated October 29th or 30th. We'll put this on our website on October 31st.

4. You then need to email 4 more weekly progress photos to arrive before 2pm each Friday. Encourage your staff member to be creative (look to Borat & Willie O'Dea for inspiration). While growing the moustache offer sympathy when they complain of how itchy their ronnie feels. Perhaps buy them a small comb, show them you care.

5. On November 28th a special panel of judges will decide live in studio who wins the prize of a luxury hamper from Wilkinson Sword and an extra-large plug for your business.

Contact details:

"The Business"
RTÉ Radio One,
Dublin 4

thebusiness@rte.ie

*Movember events began in 2003 in Australia with 30 mates. By 2008, Movember had grown globally and was officially held in the UK, Ireland, USA, Canada, New Zealand, Spain, and Australia where 173,000 participants raised more than £14 million for men's health, and a total of £30 million since the charity started.

The latest data from the National Cancer Registry of Ireland (www.ncri.ie) states that 2536 new cases of prostate cancer were diagnosed in 2007.

The National Registry also estimates that there will be a 275% increase in the incidence of prostate cancer by 2020, which means that 3,768 new cases of prostate cancer will be diagnosed in 2020. 69% of men diagnosed with prostate cancer survive for five years or longer. Men living in Ireland now have a 1 in 12 chance of developing prostate cancer during the course of their lifetime. The majority of men diagnosed with prostate cancer are aged over 50 years. Prostate cancer is the second most common cancer in Irish men, after skin cancer. For more information on prostate awareness and/or prostate cancer please call the Prostate Cancer Information Service on Freefone 1800 380 380