The John Murray Show Tuesday 30 July 2013
Minister for Health, James Reilly, last week reaffirmed his intention to strip all cigarette packs of their branding next year. He’s following the lead of Australia where all cigarette packs have been branding-free since last December. And the early research from Australia is very interesting: it’s found that smokers find their cigarettes much less satisfying when they come in plain packets. Some smokers have even complained to the manufacturers that the flavour of their favourite cigarette has actually changed.
We often think of our five senses - taste; smell; touch; hearing; and
sight – as being somehow objective or impartial… but, in fact, they’re really very malleable and suggestible.
Consumer psychologist, Colm Carey, from TheResearchCentre.ie explains what’s going on. http://theresearchcentre.ie/