There's lots of speculation on whether Roy Keane will become the new Celtic manager. If the Cork man chooses to go for the job what sort of financial challenges will he have to tackle? We're joined by Mark Paul from the Irish Times and Hugh McDonald chief sportswriter with the Glasgow based Herald newspaper, to discuss.
It's been 9 years since the book Freakonomics took the world by storm, selling more than 7 million copies. The book used economics to explain the motivations of everyday life. The authors have just published a new book "Think Like a Freak" and we're joined by one of them; Steven Levitt.
Celebrities have been endorsing products for years, and this week Dr Dre Beat headphones were sold to Apple for 3 billion dollars, and Fender recruited Bono and The Edge to their board. But is a celebrity endorsement of your product all that its cracked up to be? We're joined by branding expert Krishna De and Joanne Byrne of Presence PR.
New research suggests that when high end retailers look down their noses at people it makes the customer want the product even more. Liam Geraghty hit the high street to find out if dirty looks really deliver.