Superbowl Super Ads
The Superbowl commercial breaks are considered the holy Grail of advertising, with many firms spending millions on just one 30 second slot.
With an average viewership of 111 million, some might say they are worth the spend... Nowadays many ads are going viral before the show, and advertisers have had to think more creatively about the spots, working alongside such giants as Facebook and Twitter to show specific ads to a particular audience. Peter O’Dwyer, Creative Director at Havas Worldwide and Kathleen Healy, Digital Strategist with Rothco, sift through the glorious touchdowns and disastrous fumbles...
Michael Lynch was born to Irish parents living in Britain, studied and attained a PhD in the field of mathematics and engineering in Cambridge, and set up the tech company Autonomy which he sold to Hewlett Packard for 11.1 billion euro in 2011. He was susbsequently in the news when just a year later HP wrote down the value of the business by over $8bn, accusing Autonomy of accounting improprieties and misrepresentation prior to the takeover.
Two weeks ago, however, the Serious Fraud Office in the UK announced that their investigation hadn’t found anything. An investigation in the US is still ongoing. He has recently raised a billion dollars and founded his own investment venture, Invoke Capital.
Inequality and the 'Squeezed Middle'
This week the rich and powerful were all at the World Economic Forum at Davos in Switzerland, the official theme being the 'new global context'. Earlier in the week Oxfam had warned that by 2016 1% of the world's population will own more than the other 99%, and Barack Obama and David Cameron have both pledged an easing of pressure on the squeezed middle classes. Steve Keen, Head of the School of Economics, History and Politics at Kingston University in London, and Eamon Delaney, commentator and former diplomat, joined Richard to discuss the big picture issues of wealth and income inequality.
Repossessions on the Rise
Given what the country has been through, there have been relatively few repossessions to date. Is that about to change?
This week FLAC, the free legal advice people, said that recommendations by an expert group will make it easier for house repossessions to take place, but will the banks go down this route?
Joining Richard to discuss were Conall Mac Coille, Chief Economist at Davy Stockbrokers, and Ross Maguire of New Beginnings.
The Business Entertainment Special Part 2
For Part 2 of our Entertainment Special, Andy and Donal played us in with the autobiographical classic 'O'Donoghue's'. The panel was then joined by internationally successful Irish songwriters Ruth-Anne Cunningham and Craig Walker to talk about their business models. Liam Geraghty reported on the blood, sweat and tear of professional ballet dancers, all capped off with a genuinely impromptu version of 'The Christmas Song', beautifully sung by Ruth-Anne, with backing from Donal Lunny, Johnny Taylor and Barry Donohoe. Merry Christmas!
Rugby World Cup 2023
It’s official, the Republic of Ireland and Northern Ireland are making a joint bid to host the 2023 Rugby World Cup, and the Taoiseach tells us he is bullish about our chances. “We’re not just applying,” he says, “We’re applying to win”.
Before we scrum down, is it worth asking if all the money that goes into such a venture is well spent, or are we just getting caught up in the excitement of the game?
John Considine from UCC's Department of Economics, an All-Star Hurler himself, has mixed feelings.
Transatlantic Trade and Investment Partnership
'Wake Up People, We're Being Shafted!' wrote George Monbiot recently in the Guardian newspaper, arguing that the Transatlantic trade talks that have been going on since February are a full frontal assault on democracy, and that the partnership between the US and Europe will grant big business the ability to sue Governments which try to defend their citizens. Should we really be worried about the road ahead? Mark Redmond, CEO of the American Chamber of Commerce, and Tom Healy, driector of the Nevin Economic Research Institute., discuss...
Next week will see a new beginning for one venture that once burned brightly on the Irish music scene. Keystone studio, based in the centre of Dublin, had a great record in music production. The likes of Sting, The Chieftains and Def Leppard all recorded there, but with music studios becoming much smaller and more mobile there's less need for big spaces such as the one Keystone occupied. Liam Geraghty met one of the founders of the studio, to wind back the reel-to-reel, and find out some stories from its legendary past….
How to Argue Well
You couldn't have turned on the radio this week without hearing about an argument of some sort: Mary Lou McDonald was arguing in the Dail, Roy Keane was getting caught up in an argy bargy, and we even had a love hate star tell us that bare knuckle boxing is a great way to settle a debate. But what is the best way to argue in the workplace? Should fists bang tables, or are there better ways of resolving rows? Richard was joined by MaryLou O Kennedy, Director of Oak Conflict Dynamics, and Meave Hurley, founder of Ag Eisteacht, which provides training in conflict management.