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We don't tend to think of our personal information as a valuable commodity. Advertisers, though, are handing over billions of euro each year to take advantage of data collected by companies such as Google and Facebook to help them target more accurately the consumers their products and services are aimed at. Conor Brophy has been looking at the real value of the information we often hand over for free and joined Sean in studio .http://www.rte.ie/radio1/today-with-sean-o-rourke/programmes/2014/0130/501105-today-with-sean-o-rourke-thursday-30-january-2014/?clipid=1406038
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