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Why Radio Rocks

2,963 million Adults 15+ living in Ireland tune into Radio every weekday. That's a huge 84% of the population listening everyday

Why Radio Rocks

Download the Radio Gauge Ireland Presentation Here

Radio is cost effective and efficient.

Low media and production costs, short leadtimes combined with minimal ad avoidance and a loyal listenership of over 4 hours every weekday makes radio an essential medium for promoting your brand. With radio you can target any consumer group from mass to more niche markets with all levels of spending power.

Check out our current Rate Card

Radio is everywhere, it’s always there.

Consumers have a unique and personal relationship with the medium, they can relate and connect to it. Radio is engaging, entertaining, informative, dependable, trustworthy and immediate.

Radio is creative.

Radio ads have an emotional impact on consumers. They engage the listeners at the critical stage before consumer decisions occur. Through various formats from airtime to sponsorship and promotions to bespoke plans, specific creative solutions can be tailored to a client’s needs.

Check out some great Radio Creative here

Radio advertising connects

It motivates, persuade, influence, initiate action and delivers results.

Radio with other media

“The multiplier effect” - Combine radio with other mediums as part of a cross media solution, engage customers on many different levels


The power of RTÉ

  • 1.2 million Adults 15+ tune into RTÉ Radio every weekday — 41% of listening population, a huge core audience

  • Clutter free — the average break is only 90 secs and all breaks on RTÉ lyric fm are a maximum of only 60 sec

  • Cut through and added value — average of 5 mins commercial airtime per hour v 10 mins on competitors

  • Top programmes — 19 out of the top 20 programmes are all on RTÉ Radio

  • Top presenters — Household names across all our schedules

Contact RTÉ Radio Sales on 01 2082482 or radiosales@rte.ie

Sales Support



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Reach an Urban Audience

• 15 Spots for only €7,750 (30”)
• Save 23% off individual spots
• Key programmes

 

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