Apple and Microsoft increase share of smartphone market

Monday 02 December 2013 16.23
The arrival of the iPhone 5S - and the lower-cost 5C - helped to boost Apple's smartphone market share
The arrival of the iPhone 5S - and the lower-cost 5C - helped to boost Apple's smartphone market share

The release of the iPhone 5S and 5C have helped Apple to increase its share of the of the smartphone market, according to figures from Kantar Worldpanel.

However the figures, which cover the quarter to the end of October, show sales of the iPhone did not increase as much as they did when the iPhone 5 was first released last year.

The data shows that phones running the Android operating system continue to dominate sales in Europe, accounting for 70.9% of all handsets sold during the period.

Apple remains in second place at 15.8%, followed by Windows Phone, which continued its rapid growth and now makes up 10.2% of new smartphones sold in Europe.

According to Kantar Worldpanel, it is unsurprising that Apple iOS remains below where it was when the iPhone 5 was first launched, as consumers usually react more strongly to full releases.

However, elsewhere the release of the new Apple handsets made a big impact, with iOS reaching 76.1% of the new sales during October in Japan and 52.8% in the US.

Windows, meanwhile, has continued to make progress with its share of the new smartphone market now above 10% in the five largest EU economies and above 5% in the US.