An estate agency chain is to start using virtual reality technology to enable prospective house buyers to view properties.
Sherry FitzGerald will initially use the Samsung Gear VR headset to show prospective purchasers what houses in the Rokeby Park development in Lucan Village, Dublin will look like inside when completed.
It is thought to be the first housing development in Ireland to be reproduced in virtual reality.
The property sales company plans to expand the platform to include other properties around the country.
The technology will allow people to conduct a virtual walk-through the as yet unbuilt property, in order to experience the layout, proportions and space.
The initiative is part of a wider project between the two companies aimed at adapting global technology trends for use by house hunters.
Sherry FitzGerald plans to have VR headsets in every branch around the country.
Marketing is one widespread use to which many people expect virtual reality will be put.
Already a number of car makers are using virtual reality to give prospective buyers an opportunity to experience what particular vehicles are like.