Dublin-based Digit Game Studios has launched what is believed to be the biggest budget video game ever developed in Ireland. With €3.5m in venture capital investment behind it, Digit has just released Kings of the Realm. Its ambition is to sign up a million players. To that end, Digit has received a boost from Google which has listed Kings of the Realm as one of three games featured on the home page of its Google Play online store. Google's Android operating system, for which Google Play is the online portal through which to purchase and download applications and games, is the world's most popular. It will expose Kings of the Realm to tens of millions of potential users.
Digit Games Studio's chief executive is Richard Barnwell says the company has been busy since the new game's launch, with tens of thousands of new players now signed up. He said that Digit has been around for about two and a half years, adding that game firms need a lot of capital upfront to create and develop a new game. Its main competitor game - Game of War - adds about a million new players a day.
Mr Barnwell says that in order for a game to be successful, it has to be liked around the world and appeal to all cultures. When first coming up with a concept of a new game, the company has to try and predict what will appeal to mass populations in two to three years, as well as following popular trends on television and social media. He says that The Hobbit was the big movies a few years ago, with sequels planned, and so they decided to go the fantasy route. He says that while the company - and its 20 employees based out of Dublin - is fully focused on Kings of the Realm, it is looking to expand in future years. A game has a life cycle of around three to five years, is new updates are released every month, he adds.
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