57% of all mobile phones are smartphones: ComReg

Friday 20 June 2014 14.30
57.2% of all mobile phones are now smartphones
57.2% of all mobile phones are now smartphones

57.2% of all mobile voice subscriptions are smartphones, up 12.2% over the previous 12 months, according to a new ComReg report.

ComReg's report on the Electronic Communications market for the first quarter of this year reveals that broadband subscriptions increased by 0.7% on the previous quarter and stood at 1.7 million broadband subscriptions at the end of March. 

Average broadband speeds continue to increase, with 37.7% of all broadband subscriptions equal to or greater than 30 Mbps, up from 21.3% the same time last year.

Traffic on fixed and mobile voice networks fell during the quarter by around 1% each when compared to the previous quarter. 

The data also shows a continued shift away from SMS messages to web based messaging, with the total number of text messages sent by mobile users here down 25% in the quarter, at over 2.02 billion. The volume of multimedia messages also fell. 

An increased dependence on smartphones is also evident in the volume of data being consumed, which has risen by 50% over the course of the year to March, reaching 13,897 terabytes.

The amount of money that mobile phone company's make from each user continued to fall in the first three months of the year.

According to the report, the average revenue per user (ARPU) fell from €28 to €26 during the period, as a result of cheaper mobile plans and increased sale of bundles. 

Mobile phone subscriptions decreased by 0.1% on the previous quarter.