Avonmore tops Irish brand rankingsWednesday 14 May 2014 11.13
Established national brands are beating their foreign competitors, with Irish brands making up six of the top ten regular grocery purchases here, new figures show.
According to Kantar Worldpanel's 2014 Brand Footprint barometer, Irish favourites like Avonmore, Galtee and Denny all come in the top ten.
Kantar said that while the world consumer market continues to be dominated by a small number of global brands, in Ireland more consumers opt for local names.
Avonmore is Ireland's most chosen brand, picked on average 27 times a year by 81% of the population. Brennans and Denny are second and third in the barometer.
The rest of the top ten are Knorr, Jacobs, Batchelors, Muller, Heinz, McVities and Galtee.
"Irish brands such as Brennans and Denny continue to dominate, showing that shoppers are looking for brands that they know and trust," commented David Berry, commercial director at Kantar Worldpanel.
"Knowing exactly where our food is coming from is more important than ever after the horsemeat scandal, and has reinforced the importance of brands with clear Irish roots to our consumers," he added.
In the global Brand Footprint Top 50 ranking, only 16 brands were chosen more than one billion times last year - with Coca-Cola the top-ranked brand.