Tourism Ireland unveils new strategy to boost business from Germany and France

Tuesday 01 April 2014 12.30
Tourism Ireland unveils new strategy to boost business from Germany and France
Tourism Ireland unveils new strategy to boost business from Germany and France

Germany and France offer significant potential for Irish tourism, according to a new strategy unveiled by Tourism Ireland today.  

A new three-year plan, ‘Germany and France - A Strategy for Growth’, sets out challenging and ambitious targets which will see the number of German and French visitors to the island of Ireland grow to 1.1 million by 2016.

This will deliver revenue of €602m for the economies north and south.

2013 was a record year for visitor numbers to Ireland from Germany and France, the third and fourth-largest tourist-generating markets. 

"We can't take this performance for granted; we need to adapt and respond to new opportunities to ensure that success continues", Niall Gibbons, CEO of Tourism Ireland said. 

The new strategy aims to build on last year's success and drive accelerated growth from both markets over the coming three years. 

"I am confident that this new, focused strategy - developed in conjunction with Fáilte Ireland, the Northern Ireland Tourist Board, the Irish Tourism Industry Confederation and our other key tourism partners at home and overseas - will deliver on the targets we have set for growth in German and French visitors, between now and 2016", Mr Gibbons concluded.