Paddy Power has opened its first shop in Co Leitrim, which is located in Carrick-on-Shannon.
The bookies chain said it now has shops in every one of the 26 counties in the Republic of Ireland - a long time goal of the company.
The shop is located on Mercantile Plaza in the former Bruce Betting premises in the town.
The company said its new outlet has the latest in audio-visual and touchscreen betting technology, and will show live racing from around the world as well as all Irish, UK and international sporting action.
Earlier this week, the bookmakers reported slightly better than expected results for last year despite adverse sports results in the second half of the year.
The company said its revenues for the year to the end of December rose 17% to €745m, while profits before tax grew by 5% to €141m.