TV and sponsorship deals boost Man Utd revenueWednesday 12 February 2014 18.07
English soccer champions Manchester United provided some cheer in an otherwise gloomy season with an 11.6% jump in second quarter revenues, helped by rising commercial and broadcasting sales.
United are enduring a tough campaign under the leadership of new manager David Moyes and currently sit 7th in the league.
They said today they were on course to hit revenue and profit targets for the financial year to the end of June.
Revenue for the last three months of 2013 rose 11.6% on last year to £122.9m, in line with analyst forecasts, while adjusted core earnings before charges such as interest and tax was 1.6% ahead at £51m.
Broadcasting and commercial sales both rose almost 19% in the quarter, with the club activating six sponsorship deals in the period including with Fuji TV and Banif Bank.
"We continue to see meaningful opportunities to grow our commercial business and the popularity of football on TV is leading to continued broadcasting revenue growth," Ed Woodward, the company's executive vice chairman said, adding everyone from Moyes down had acknowledged its poor league position.
The club, who last year won a record 20th Premier League title in Alex Ferguson's last season as manager, are 16 points off leaders Chelsea with more than half the season gone and in danger of missing out on a place in the lucrative UEFA Champions League for the first time since 1995.
Despite the poor form, United are set for a big rise in turnover as benefits roll in from improved English Premier League TV contracts and new sponsorship deals.
The club is forecasting revenue for the current season of between £420-430m, up from £363m last season.
Its finances could soon be further boosted by a new kit supply deal.
Last month the club, owned by the American Glazer family, said it was in talks with several sportswear companies, including existing supplier Nike, about replacing its current contract that expires next year.