Tiny number of mobile apps will succeed financially

Monday 13 January 2014 15.59
Gartner said its research suggests that most apps are not designed to generate revenue
Gartner said its research suggests that most apps are not designed to generate revenue

Less than 0.01% of consumer mobile phone apps will prove financially successful for their developers by 2018, according to a grim prediction from IT research firm Gartner.

The company claimed that because most consumers now choose apps based on recommendations from friends, social networks or advertising, rather than sorting through them, the vast majority of apps are destined to fail. 

The prediction will come as a surprise to many, given the popular view that mobile app development is likely to be a rich source of income due to their popularity.

Gartner said its research suggests that most apps are not designed to generate revenue, but rather for brand recognition and product awareness. 

With more than 200 designers selling mobile app development products and millions of developers using them to develop apps, Gartner described the mobile app as "hyperactive". 

The research firm said that 90% are downloaded less than 500 times a day, and makes less than $1,250 a day.

With more than 200 designers selling mobile app development products and millions of developers using them to develop apps, Gartner described the mobile app as "hyperactive". 

The research firm said that 90% are downloaded less than 500 times a day, and makes less than $1,250 a day.