Ryanair to launch mobile boarding passes, frequent flyer benefits in coming months

Monday 21 October 2013 17.59
Michael O'Leary took part in a Twitter Q&A as part of his attempt to improve Ryanair's customer service image
Michael O'Leary took part in a Twitter Q&A as part of his attempt to improve Ryanair's customer service image

Ryanair customers should be able to use their mobile phones as boarding passes from next summer, according to its CEO Michael O’Leary.

The no-frills airline is also planning to introduce benefits to its frequent flyers as part of its attempt to improve its relationship with customers.

The plans were revealed by Mr O’Leary during a question and answer session held over the company’s Twitter account.

Over the course of an hour the CEO fielded questions about the company’s plans for new routes, its policy on carry-on baggage and Ryanair’s charity calendar, which features air hostesses in bikinis.

When asked if the airline might introduce frequent flyer benefits, Mr O’Leary said they were “coming shortly”.

He also said a system to allow mobile-based boarding passes should be introduced by summer 2014.

Mr O'Leary also promised a redesigned website in the near future and said that details of new routes coming from the Government's scrapping of the travel tax would be announced soon.